Passionate about technology and the positive impact it can have on our lives - if we just learn how to use if proficiently
Ulrika is the founder and managing director of Business Productivity. She specializes in driving end user adoption programs that increase return on investment in technology. The past decade she has been based in the Middle East working with large customers primarily in the oil and gas, and retail sector. She has authored numerous online courses on how to combine better work methods with effective use of technology to boost productivity. She holds a Master of Science in Electrical Engineering from The Royal Institute of Technology in Sweden and an Executive MBA from London Business School. Before setting up her own company, she held various positions at Microsoft in Sweden and the Middle East specializing in business intelligence, knowledge management, collaboration and other related information worker technologies.