Ulrika Hedlund

Founder of Business Productivity / Productivity Advisor

Ulrika Hedlund

Founder of Business Productivity / Productivity Advisor

Biografi

“Passionate about technology and the positive impact it can have on our lives – if we just learn how to use if proficiently“

Ulrika is the founder and managing director of Business Productivity, a company specialized in increasing end user productivity through video-based storytelling. By providing customers with short, real-life, story-based tutorials so called “Storyals,” where Ulrika shares her extensive knowledge, Business Productivity helps organizations inspire and educate their employees of the benefits of modern collaboration tools.

The past decade, Ulrika Hedlund has been based in the Middle East working with large customers primarily in the oil and gas, and retail sector. She has authored numerous online courses on how to combine better work methods with effective use of technology to boost productivity. She holds a Master of Science in Electrical Engineering from The Royal Institute of Technology in Sweden (KTH) and an Executive MBA from London Business School (LBS). Before setting up her own company, she held various positions at Microsoft in Sweden and the Middle East specializing in business intelligence, knowledge management, collaboration and other related information worker technologies.